Privacy Policy for website users

We at Adolf Schuch GmbH take the privacy of your personal data very seriously. Your privacy is an important matter for us. We process your personal data in accordance with the applicable statutory data protection requirements for the purposes listed below.

Personal data, in the context of the data protection information presented here, includes all data with reference to your person. This covers in particular, contractual data including your contact data, your settlement data, plus details on communication with you (“personal data”).

Information on the responsible authority

Adolf Schuch GmbH

Mainzer Straße 172
67547 Worms

Email: info [at]
Further information can be found in the imprint

Note to our data protection officer

You can reach our data protection officer at datenschutz [at]

General information on data processing

We collect and use personal data from our users strictly only to the extent necessary for providing a functional website as well as our content and products/services. The collection and use of our users’ personal data generally only takes place with the user’s consent. An exception is made in cases where it is actually impossible to obtain priorconsent and the processing of the data is permitted by statutory regulations.

Legal basis for the processing of your data:

  • In cases where we obtain consent from data subjects for processing operations on personal data, Art. 6 (1) a of the EU General Data Protection Regulation (GDPR) serves as the basis.
  • When processing personal data necessary for the performance of a contract to which the data subject is party, Art. 6(1) b of the GDPR serves as the legal basis. This also applies to processing operations which are necessary to carry out steps prior to entering into a contract.
  • In cases where processing of personal data is necessary to comply with a legal obligation which our company is subject to, Art. 6 (1) c of the GDPR serves as the legal basis.
  • In cases where vital interests of the data subject or another natural person make it necessary to process personal information, Art. 6 (1) d of the GDPR serves as the legal basis.
  • If processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, and the interests, fundamental rights, and fundamental freedoms of the data subject do not override the interests of the former, Art. 6 (1) f of the GDPR shall serve as the legal basis for the processing.

In particular, legitimate interests may include:

  • Replying to enquiries;
  • Carrying out direct marketing measures;
  •  Provision of services and/or information intended for you;
  • The processing and transfer of personal data for internal and/or administrative purposes;
  • The operation and administration of our website;
  • The technical support of users;
  • Avoiding and detecting cases of fraud and crimes;
  • Protecting against non-payment by obtaining credit reports in the case of enquiries regarding deliveries and performance; and or
  •  Ensuring network and datasecurity, provided that these interests comply with the corresponding applicable laws and the rights and freedoms of the user;

Usage data/server log files

Each time our webpages are accessed, our systems automatically collect data and information from the computer system of the accessing computer.

In this case, the following types of data are collected: Browser type, version used, operating system of the user, internet service provider, IP address of the user, date and time accessed, websites from which the user’s system are directed to our website or which the user is directed to from our website.

The legal basis for the temporary storage of the data and the log files is Art. 6 (1) f of the GDPR with the aforementioned legitimate interests.

The temporary storage of the IP address by the system is necessary to make it possible for the website to be delivered to the user’s computer. For this purpose, the IP address of the user must remain saved for the duration of the session.

Storage in log files takes place to ensure the functionality of the website. Furthermore, we use the data to optimise the website and to ensure the safety of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. These purposes also justify our legitimate interests to perform data processing pursuant to Art. 6 (1) f of the GDPR. The data will be deleted assoon as they are no longer necessary to fulfil the purpose of their collection. In the case of the collection of the data for the provision of the website, this is the case when the respective session is terminated. The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Furthermore, we reserve the right to review the files when concrete indications exist which point to a justified suspicion of unlawful use or a specific attack on the pages. In this case, it is within our legitimate interests to perform processing for the purposes of clarifying the issue and the criminal prosecution of such attacks and unlawful use.

Use of cookies

We use cookies. Cookies are text files which are stored in the internet browser and/or by the internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters which makes it possible to uniquely identify the browser when the website is accessed again in future. We use cookies to make our website more user-friendly. A number of elements of our website make it necessary to be able to identify the accessing browser even after switching to a different page. In this case, the following data is stored in the cookies and transmitted: Language settings, items in a shopping cart, login information etc.

Furthermore, on some of our websites, we also use cookies which make it possible to analyse the surfing behaviour of users. In this manner, search terms entered, the frequency of pages accessed, the use of website functions etc. are transmitted. The data on users collected in this fashion are pseudonymised via technical measures. Hence, it is no longer possible to reference the data to the accessing user. The data will not be stored with the user’s other personal data.

Legal basis for data processing via cookies: The legal basis for the processing of personal data via the use of cookies is Art. 6 (1) f GDPR. The legal basis for the processing of personal data via the use of technically necessary cookies is Art. 6 (1) f GDPR. The legal basis for the processing of personal data via the use of cookies for purposes of analysis, provided that the corresponding consent has been obtainedfrom the user, is Art. 6 (1) a GDPR.

The purpose of the use of technically necessary cookies is to simplify the use of websites for users. A number of the functions of our website cannot be offered without the use of cookies. For these functions, it is necessary for the browser to be recognised again even after switching to a different page. We require cookies for the provision of the shopping cart, applying language settings, remembering search terms etc. The use of the analysis cookies takes places with the purpose of improving the quality of our website and its content. Via the analysis cookies, we find out how the website is used, allowing us to constantly optimise our offerings. These purposes also justify our legitimate interests to perform data processing. When our website is accessed, the user is informed of the use of cookies for the purposes of analysis and his consent obtained for the processing of the personal data used in this context. Reference to this privacy statement is also made in this context. Cookies are stored on the user’s computer and transmitted from it to our website. Hence, you as a user also have full control over the use of cookies. By modifying the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies which have already been saved can be deleted at any time. This can also take place in an automated fashion. If cookies are deactivated for our website, it may no longer be possible to use the full extent of all functions of the website. You can manage cookies from a number of US companies via the American website or the EU website

Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. Please note that Google has committed to applying the Privacy Shield's principles and safeguards to EU-U.S. transfers of personal data:

In using Google Analytics our website employs the extension “anonymizeIp”. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from the European Union or other signatory states to the Agreement on the European Economic Area. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to our website.

The IP address transmitted by your browser as part of Google Analytics may be combined with other data from Google. The legal basis for the processing of users personal data is Art. 6 (1) lit. a GDPR. We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our services and make them more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "personal data".

You can prevent cookies from being installed by adjusting the settings on your browser. Please note that by preventing cookies you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link:

Further information on the terms of use and data protection can be found at and

Google Maps

On this website we use the services of Google Maps. This allows us to display interactive maps directly on the website and allows you to conveniently use the map function.

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. Personal data is transmitted to Google (IP address, time of the request, content of the request, amount of data transmitted, website from which the request came, language and version of the browser, information about the operating system). This takes place regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to your Google account, your information will be directly associated with your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and / or needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. The legal basis for the therefore mentioned data processing is Art. 6 (1) a GDPR.

Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the provider's privacy policy. There you will also find further information on your rights and setting options to protect your privacy: Google also processes your personal data in the USA and has accepted the EU-US Privacy Shield,

Google reCaptcha

In order to ensure data security when submitting forms and to protect ourselves from SPAM, we use the reCAPTCHA service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Above all, this serves to distinguish whether the entry is made by a natural person or improperly through mechanical and automated processing. After entering and pressing the appropriate confirm button, your IP address and any other data required for the reCAPTCHA service will be sent to Google. The legal basis for processing your IP address and using ReCAPTCHA is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the secure transmission of form data and the smooth operation of our website.
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Different data protection regulations of Google Inc. also apply. Further information on the data protection guidelines of Google Inc. can be found at or


Alternatively, you can also get in touch via the e-mail address provided under the “contact” button. In this case, the personal data of the user transmitted with the e-mail will be saved. No disclosure of the data to third parties takes place in this context. The data will be used exclusively for processing the conversation.

The legal basis for the processing is:

  •  For the processing of data which is transmitted as part of the sending of an e-mail, Art. 6 (1) f GDPR with the aforementioned legitimate interests.
  • If the e-mail contact serves the purpose of entering into a contract, Art. 6 (1) b of the GDPR serves as the additional legal basis for the processing.

In the case of the establishment of contact via e-mail, this also includes the required legitimate interest in the processing of the data. The other personal data processed during the sending procedure serve to prevent the abuse of the contact form and to ensure the security of our information technology systems.

The data will be deleted as soon as they are no longer necessary to fulfil the purpose of their collection. For the personal data from the input fields of the contact form and data that have been transmitted via e-mail, this is the case when the respective conversation with the user has terminated. The conversation is terminated when circumstances allow one to surmise that the respective issue has been conclusively resolved. The additional personal data collected during the sending procedure will be deleted no later than after a deadline of seven days.

The user has the option of revoking his consent for the processing of the personal data at any time. If the user establishes contact with us via e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.


Some of our websites allow you to subscribe to a free newsletter. Provided you give us your specific consent in accordance with Art. 6 (1) a GDPR, we will send you e-mail newsletters with promotional information (hereinafter ‘newsletter’). Our newsletter contains information on our service offerings, promotions, events, prize draws, job offers, and articles.

After registration, the data subject receives a confirmation e-mail in which an activation link needs to be clicked on to complete the registration. This corresponds to the double opt-in procedure, which ensures that the data subject is not registered for the newsletter by a third party and for documentation purposes. The consent for receiving the newsletter can be revoked by sending an e-mail to the e-mail address specified in the ‘Impressum’/Legal notice or by clicking on the unsubscribe link in the newsletter.

However, messages without promotional information which are sent as part of our contractual or other business relationship do not constitute newsletters. This includes e.g. the sending ofservice e-mails with technical information and follow-up questions on orders, events, prize draw notifications, or similar messages.

For the newsletter, only the e-mail address of the data subject is collected and stored. The legal basis is Art. 6 (1) f GDPR with the aforementioned legitimate interests.

A statistical evaluation of the reading behaviour only takes place to the extent where it can be determined whether the recipients have opened the newsletter and clicked on the links. However, this is a function which we only use to review user activity and be able to perform the corresponding optimisations. For this purpose, the newsletter contains a web beacon, a pixel-sized file which is accessed from our server when the newsletter is opened.

You may revoke your consent to the storage of the data, the e-mail address, as well as its use to send the newsletter at any time. This revocation can be performed via a link in the newsletter itself, (in your profile area) or by sending a message to the following avenues of contact.

Data collection during registration and registered use

On our website, we offer users the opportunity to register by providing personal nformation. The data is entered into an input mask and transmitted to us and stored. A transfer of data to third parties does not take place. The following data is collected during the registration process: the IP address of the user, date and time of registration, etc.
As part of the registration process, the consent of the user to process this data is obtained.

The legal basis for the processing of the data after the user has registered for the newsletter is in the presence of the user's consent Art. 6 (1) lit. a GDPR.
If the registration is based of the fulfillment of a contract (if you are a customer of ours, you can always download the latest firmware versions and documentation for your device) of which the user is the contractor or the implementation of pre-contractual measures, there is the additional legal basis for the processing of the data Art. 6 para. 1 lit. b DSGVO.

User registration is required for the provision of certain content and services on our website and is required to fulfill a contract with the user or to perform pre-contractual action.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. This is the case for the data collected during the registration process when the registration on our website is canceled or modified.
As a user, you have the option of canceling the registration at any time. You can change the data stored about you at any time

Transmission of data via the internet

The transmission of data via the internet generally involves certain risks. Deliberate encryption of the data does not take place; in particular, messages from the contact form of our website and messages in the service chat are transmitted unencrypted.

Please bear this in mind when transmitting data. If you would like to communicate with us via encrypted e-mail, this can be done via S/MIME encryption. Please specifically request this encryption from us, as we generally send messages unencrypted due to the currently low market penetration of e-mail encryption procedures.

Disclosure of data

When you provide us with personal data, it is only disclosed to third parties to the extent necessary for the performance of the contractual relationship or other legal grounds legitimise this disclosure.

However, we provide certain services withthe assistance of service providers. We have carefully selected these service providers and taken corresponding measures to protect your personal data.

Storage durations

The personal data of the data subjects are deleted or rendered unavailable as soon as the purpose of storage no longer applies. Furthermore, storage may also take place when this is provided for via European or national legislation in Union regulations, laws, or other provisions which the controller is subject to. The data is also rendered unavailable or deleted when a prescribed storage duration mandated by the specified standards expires, unless there exists a necessity for the continued storage of the data for the conclusion of a contract or the fulfilment of a contract.